How respondents rated 3 vacation rental apps after using and evaluating them based on strengths, weaknesses, user flow, interactivity, and usage
Which app features led people to want to use one app over the other and more often in the future
What ideas respondents shared for unique features that could be added to these types of apps
More about this study
The online vacation booking and rentals market is an incredibly competitive space that experiences a great deal of user churn as people can easily try out new apps / websites. Because of this, the GutCheck marketing team sought to understand what an app could do to make itself stand out and deliver a uniquely engaging user experience.