Which tagline consumers identified as a winner and why
All ten taglines displaying variation in eco-friendly information given
Why one of the two tagline themes resonated more with consumers than the other
Respondent verbatims articulating why they chose their favorite tagline
More about this study
When it comes to sustainability, our qualitative and quantitative research have confirmed that consumers want to do their part for the environment, and will seek out brands that demonstrate how they can do so.