The State of Agile Market Research eBook

What you'll learn in this eBook
  • The results of a study we conducted assessing the state of agile market research including the level of adoption today
  • How agile market research is defined and perceived by your peers
  • The importance of packaging
  • The value agile brings to a variety of companies and how it can help you overcome common research challenges
More about this eBook
In today's research environment, most researchers are expected to get more consumer feedback faster, using the same—or sometimes an even smaller—budget. Because the need for consumer feedback is ever growing, agile market research is also on the rise.
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