Clorox's Emerging Brands group is comprised of a smaller team of highly talented functional experts that thrive on being scrappy and going more with less. They understand the benefits of a traditional researcher toolbox, but were looking to replicate bigger budget results within the limitations of their tight budgets.
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The Clorox team needed to create a strong sell-in story for their product lines and fight for the shelf space in both existing and new retailer locations. They were also looking to refine the concepts, packaging, flavors, and preparation to help build a successful business case for the new line. Simply put, the team was asked to do more with less and needed a quick consumer read to provide the insights and confidence needed to efficiently move forward.