The evidence and takeaways Papa Murphy's gained from the research
More about this study
The product marketing team at Papa Murphy’s has always been good at focusing on the needs of current customers. But when the brand decided to expand its gourmet line of products, the team realized it needed additional perspectives: namely, the insights of users aware of their brand, but who are not yet frequent customers. With a bunch of ideas on the table and a waning timeline, the team at Papa Murphy’s needed to narrow down its menu concepts fast.