Figuring out one of the most important pieces of the international research puzzle.
Online capabilities have changed the way companies are able to conduct international research. What was once an expensive, time-consuming, complicated process can now be executed in days. But the most important piece
of the international research puzzle is figuring out cultural nuances, as well as understanding how they affect respondent engagement, interpretation of questions, and results. Failure to acknowledge these nuances can results in misguided research.