A product development framework based on thousands of studies conducted with clients in consumer packaged goods, food & beverage, and more.
A detailed case study broken out by each phase of development, showing you the objectives, results, methodology, timeline, and next steps of each.
More about this study
If you’re like most of our clients, you’re being asked to get products to market faster using fewer resources, doing more with less—especially when it comes to conducting research to support these product launches. This eBook is a guide to conducting research in a quicker way that allows you to learn iteratively throughout each phase of your new product innovation and development cycle. Whether it’s decision making for quicker, short-term goals or for an ultimate goal of moving products to market faster, agile research gives you more opportunities to be thoughtful and react confidently.